Search This Blog

Showing posts with label apple service better than expected despair solution. Show all posts
Showing posts with label apple service better than expected despair solution. Show all posts

Tuesday, June 12, 2007

Bite the apple

Off to the Apple store, preparing myself for the worst. Have spoken to a lot of companies in my professional life, and they all mention they invested millions in service programs, the last ten years. I know they really try, but I can’t shake the feeling that the main improvement is that service employees are saying ‘can't help you’ in a more friendly way these days. Today, it went better than I feared. Of course in a perfect world he would take a fresh battery and try it on my computer, at least verifying the problem. He doesn’t. Looking at my battery will take one week. I look horrified, he looks friendly but blank. I can’t miss my computer for a whole week! I ask if there is a faster way. Just switch batteries? He mentions a two-day repair at 80 dollar minimum. I say that even two days is a problem, because I’m writing a book on it, every day. He doesn’t answer to that. Then, after some silence, he says I might try and call Apple myself. He gives me the number and I say ‘thank you’. Why have a store if you have a number?
Apple wants to remain a young company, so you get radio-friendly grunge music and lounge remixes of old jazz songs while waiting. ‘Hello, this is James, may I have your first name?’ ‘Hello Tom, how are you today?’ ‘Not so good, my battery is dead’. I give him the production code of my laptop, what James ‘needs me to do now’ is to enroll my service number, which I don’t really get (may be it’s a language problem). It must be in a red box, he explains. I only have a grey box. I look everywhere in the apartment. Something in me says I should not hang up and look for it later: I need an answer now. It’s the box I have payed 200 dollars for, James proposes. I haven’t paid for such a box. James falls silent, that’s obviously out of his protocol. I say ‘Isn’t this under warranty?’ Yes, of course, there is a 90-day warranty, but he just wanted to help me enroll my prolonged service warranty, most people buy that. I sigh and say I just want a new battery. And then I see I have bought my computer on march 14. Exactly 90 days ago. Now I am glad I did not hang up to call back tomorrow. James can send a new battery. I am relieved. We encounter a new problem. The delivery address is not the same as the billing address on my credit card. I’m getting desperate. This was to be a non-paid service. Yes of course, Tom, but this is a security procedure: I must send the broken battery back, otherwise they’ll charge me. I promise from the bottom of my heart I will send it back, and then the magic happens and the clouds break open. James relents and the battery will be sent within 5 days. Service in the new century, it is the battle of the nerves, but there is light at the end of the tunnel. Thank you James.