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Thursday, February 15, 2007

IKEA under fire in America

Michael van Os has another interesting subject on his advertising blog. IKEA runs commercials in America and one of them features a gay couple with a child. Of course some fobic Americans have immediately taken action and started an email chain to president Dahlvig. Perhaps we should start a similar chain (I copied the message and slightly changed it):

Dear President Dahlvig,
I find your homosexual-themed television commercials a very necessary communication strategy for America.
Your commercial referring to homosexual men and a young child as a "family" is in the best interest of all America.
Please respect the liberal American values by endorsing a truly liberal social agenda on an American viewing audience. Your ad is influencing me and I will now shop at IKEA.

Thank you

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